Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag management solutions, let’s go through what a tag management solution is, what they do, and the pros and cons of Google Tag Manager. Adobe Experience Platform LaunchAdobe Experience Platform Launch, often simply referred to as “Launch,” is Adobe’s next-generation tag management system. Seamless Integration With SEO ToolsMany TMS solutions integrate with popular SEO tools like Google Analytics, Google Tag Manager, and other SEO platforms.