The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. Prompt engineeringWith prompt engineering, you change how you interact with GPT-4 to get it to provide higher-quality responses. One way to make interacting with Google Ads data in GPT-4 easier is to work from the Google Ads UI rather than ChatGPT. I covered this technique in a previous article, explaining how to use Ad Scripts and add GPT-4 prompts with access to Ads data. Take your PPC marketing to the next level with GPTTo go beyond the default capabilities of ChatGPT, consider testing the various solutions available from OpenAI.