Why customer relationships matter now more than everHow to diagnose and evaluate customer relationships and lifecyclesClear practical takeaways you can put into practice today to better drive revenueBecause businesses are facing a number of challenges - including macroeconomic - driving revenue is not a simple quantity play anymore. The age-old answer of doing more with less is on everybody's mind. But what if we did more with what we do have? Our customers.Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue?In this session, Austin Sandmeyer, Customer Lifecycle Marketing Manager at Sendoso, will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.