This article shares ways to comprehensively monitor your paid search performance by setting up automated reports, custom dashboards and performance alerts. To set up an automated report in Google Ads:Build and customize your report within the Reports tab. You can follow a similar process in Microsoft Advertising to establish an automated report for your team. Improved decision-makingBy having a clear and concise overview of your paid search campaigns, you can make data-driven decisions that will enhance your ROI. Creating dashboards, setting up performance alerts and running automated reporting will help you make informed decisions and stay ahead of the curve in the ever-evolving paid search landscape.