Better planning of the customer journey — MarketMuse employs science to help you maximize the effect of your content. MarketMuse personalized metrics enable you to do just that, by focusing on areas in which you’ve established Topic Authority and have a significant Competitive Advantage. Furthermore, MarketMuse simplifies the content planning process, creating content briefs that are highly relevant and valuable to respective buyer personas. We do this in three ways:Prioritizing content — Personalized metrics help you focus on topics that’ll have a significant impact. MarketMuse enables marketing teams to prioritize content, analyze their competitors, and optimize their content with personalized insights.