3 ways Google ensures safe online shopping

As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways to help customers shop safely and ensure that merchants’ stores meet these standards. Vetting stores through automation Store badges Automated and human merchant and listing reviewsAutomatically vetting product merchants. Before a product or merchant can list on Google, they must undergo a thorough safety review to ensure they meet standards. Advertisers and SEOs can take advantage of this trust by ensuring that their advertising and product listings meet Google’s policies and requirements.