3 reasons why you need to embrace journey-centricity

The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and programs. To be successful, organizations need to decide to embrace journey-centricity. You’ll also get insights on the emotion behind those interactions, the level of engagement, the sentiment and intent, context and emotion together. A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results. Watch the session today and apply the three advantages of focusing on journey-centricity to help you give your customers what they want.