3 new Google Discovery ads features

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, includingProduct feeds that spark audience interestProduct-level reporting and data-driven attributionMeasure incremental impact through Conversion Lift experimentsNew, engaging layouts & product feeds. Retailers can use lifestyle images and concise text from their Google Merchant Center catalog to deliver more relevant ads. Advertisers who switch to data-driven attribution from other attribution models generally see an average increase of 6% in conversions, Google estimates. To accurately assess the effectiveness of campaigns, Google introduced Conversion Lift experiments last year. “For advertisers who are running both Discovery ads and Video action campaigns, you can use Conversion Lift based on geography to measure their impact together.