Unpacking the art and science of marketingThe old adage that marketing comprises both science and art in equal measure still holds true. To better understand this, let’s first unpack what exactly we mean by “art” and “science.”The art of marketing is essentially all about reaching customers, and creating brand experiences customers love. The science of marketing can certainly involve creativity, but it’s primarily about the “how” and “why” of what you’re doing. This is a powerful example of the art and science of marketing working hand-in-hand. See how leading brands and innovative marketers are elevating the art and science of marketing.