2024 B2B trends: 6 key areas for marketing success

December 06, 2023

This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. Building and sticking to investment in out-of-market buyersNinety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests. Personalization: Tailoring experiences for maximum impactEnhancing customer experience (CX) should be a top priority for B2B marketers. Reflect, prepare and planAs we look ahead to 2024, it’s clear the B2B marketing landscape is ripe for transformation.

The source of this news is from Search Engine Land