2023 state of the CDP: How innovative brands deliver value with a CDP

The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective purse strings. For example, the survey showed that 74% of companies with a CDP saw ROI and value within the first year. The study revealed that a CDP is the way forward. Companies with a CDP (93%) are more satisfied with their ability to create relevant customer experiences through their customer data than those without a CDP (49%). Not only that, but the study also revealed that brands with a CDP are twice as satisfied with meeting marketing objectives (90%) vs. those without a CDP (44%).