18 of the Best Marketing Apps for Professionals in SMBs

5 Ways Marketing Apps Can Help MarketersDigital apps can help marketers at small and medium businesses (SMBs) in the following ways:Campaign creation and distribution: With marketing apps, you can create and distribute targeted campaigns through various channels, such as social media, email, and SMS. Marketing automation: Digital apps can help you automate your marketing processes, such as email campaigns and social media posts. Different Categories of Marketing Apps for SMBsWe’ve categorized our top marketing apps in the following sections:Competitor analysisContent creationAdvertisingSocial mediaInfluencer marketingReportingApps for Competitor AnalysisCompetitor analysis apps can provide valuable insights into your competitive landscape, help you stay up to date with market trends, and inform your decision-making process. Apps for Social MediaMarketers typically use social media apps to build brand awareness by creating and sharing content that showcases their brand's values, mission, and products or services. You’ll then need to track the success of your influencer marketing campaigns by analyzing engagement rates, reach, and conversions.