16 Key Affiliate Marketing Statistics for 2024

February 28, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on:Affiliate marketing spendingAffiliate marketing adoptionAffiliate marketing return on ad spendPopular affiliate networksYou’ll love the list of up-to-date stats on this page. Here’s a summary of what you’ll learn:Affiliate Marketing Spending StatisticsIn 2024, affiliate marketing is booming, with spending reaching new heights. Worldwide annual spending on affiliate marketing is estimated to reach $14 billion – eMarketerAnnual affiliate marketing spending in the US alone reached $8.2 billion, showing a 10.8% year-over-year increase – StatistaAround one third (33%) of marketing professionals plan large increases for their affiliate marketing budget in the next 12 months. Amazon Associates is the most popular affiliate network with a 48.23% market share, followed by Rakuten Affiliate Network (7.12%) and CJ Affiliate (7.07%).

The source of this news is from Backlinko