16 Effective Ad Copy Examples (& Why They Work)

In this post, we’ll share 16 examples of ad copy that illustrate key approaches for success. Its LinkedIn ad is proof that sometimes, the best ad copy is already written. Rather than add “#ad” to content that’s otherwise presented as organic, creator Nick Sheingold includes the word in his ad copy. Here’s how:Caliber’s ad copy example reads more like an email than a traditional short, snappy ad. The best ad copy examples appeal to people’s needs and aspirations.