Generic Anchor Text – Generic anchor text is a generic word of phrase that links to other pages. Avoid making them too lengthy, as anything over 160 characters might not display fully in Google search results. 15: Optimize Your Google Business ProfileRanking higher on local search results is another crucial step to get ranked on top of Google’s organic search results. Image Source: Google search resultsYour Google Business Profile signals also affect your local organic ranking as a whole, according to the Moz analysis. This makes it crucial to optimize your listing if you want to rank higher on Google search results.