Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. MatomoMatomo is an open-source analytics platform that provides similar features to Google Analytics. One of the most popular Google Analytics alternatives, Matomo is free if hosted on your servers. It is a good option for content and marketing teams who just want easy-to-use, basic website analytics. It doesn’t have the deeper features of GA4, but it’s a solid choice if you want a lightweight website analytics tool.