As a general rule, the more websites link to you, the higher you rank in Google. Reclaim “authority” by fixing dead pages with backlinksBacklinks can only help you rank higher if they point to working pages. Get a free Ahrefs Webmaster Tools (AWT) account, crawl your website with Site Audit, and go to the Content report. To check if your Core Web Vitals need work, use the Core Web Vitals report in Google Search Console or the Performance report in Ahrefs’ Site Audit. Get more SEO tipsWatch the video below or take our free SEO course for beginners to learn more tips and ideas for ranking higher.