Marketing to seniors (adults aged 65+) allows you to tap into a growing and affluent market. These can make it easier to envision your target audience. Tip Check out our content marketing guide for more information and advice. And determine whether the topic is a good fit for your brand and target audience. Marketing to Seniors with SemrushWhether you’re marketing to seniors, people in a specific location, or any other audience segment, Semrush has the tools you need to make better decisions.