In this guide, we'll show you 14 content marketing metrics to keep an eye on. Content marketing metrics are quantitative (numerical) and qualitative (descriptive) data points you can use to evaluate the impact and effectiveness of your content marketing strategy. Content Marketing Return on InvestmentContent marketing return on investment (ROI) is a percentage that shows how much revenue you gained from content marketing versus what you spent over a specific time period. Social Media EngagementsYou can track social media engagements (likes, shares, comments, etc.) Further reading: 18 Social Media KPIs (and How to Track Them)Use These Metrics to Track Your Content Marketing SuccessMeasuring your content marketing efforts using the above metrics can help you make data-driven decisions.