Building links on specific anchor texts was essential for SEO industries and to boost your search rankings. Both Matt Cutts and Andrey Lipattsev confirmed that content, links and RankBrain are the first 3 rankings factors. I hear lots of people saying things like:“Is it true that likes on Facebook, Twitter, and so on, do not count towards Google rankings? Long story short, social signals have an indirect impact on SEO and a powerful impact on search rankings. There is also the Keyword tool and Content Assistant which is a complete option that includes the keyword research, competitor spying for that keyword, keyword and content optimization.