Here are some interesting stats to motivate you:In this guide, you’ll learn how to create an effective LinkedIn marketing strategy for lead gen purposes. Know Your AudienceThe first questions to answer when creating your LinkedIn marketing strategy are:Who is my ideal customer? When I got clarity on my ideal user, I updated my LinkedIn profile to reflect this messaging. These are the two groups of people who understand my content when I write about SEO and content marketing. Create a LinkedIn Page for Your BusinessWe’ve been talking about setting up your personal LinkedIn profile because humans like to connect with other humans.