You can leverage these AI essentials with Google Ads tips:The Google TagThe Google tag, or gtag.js, is a unified tagging system that simplifies the use of various Google products and services. Scroll down and under “Property settings” > “Product links” on the navigation bar, click “Google Ads links.”Click on the blue “Link” button at the top right of your screen to create a new link between your Google Analytics and Google Ads accounts. Click “Choose Google Ads accounts” to open a list of Google Ads accounts associated with your Google credentials. Select the Google Ads account you want to link and click “Confirm.”Configure your settings according to your preferences and click “Next.”Enable auto-tagging to allow Google Analytics to track your Google Ads campaign performance. Review your settings and click “Submit.”And just like that, you’ve linked your Google Ads and Google Analytics accounts.