Create an optimized landing pageBy an optimized landing page, I mean a page optimized for search engines like Google. The one on the left shows a strong presence of product landing pages—a good sign you may rank for this with a product landing page. The one on the right shows no product landing pages. Thus, trying to target that with a landing page is not impossible, but certainly hard. Create educational SEO contentEducational SEO content is content designed to rank in Google and show users how they can benefit from your product at the same time.