Google Display ads are a part of the Google Display Network, which spans over two million websites and apps that show ads. Display Ad MessagingYour message (and how you convey it) has a major impact on the success of your display ads. Display Ad Campaign StrategyYour campaign strategy is your overall plan for turning visitors and ad viewers into paying customers. Align Display Ads with Search AdsBuild an integrated marketing strategy that includes both banner or display ads and Google search ads. With these display ads best practices in mind, it’s time to review your campaigns and optimize their performance.