Advanced SEO refers to a set of techniques that require a deep understanding of SEO, search engine algorithms, and marketing technology. Here are 13 of the most effective advanced SEO techniques marketers can incorporate into their strategies in 2024. Migrating your site's content into a topic cluster structure may not be the simplest of tasks—it’s something that’s mostly used by businesses implementing advanced SEO strategies. It can influence how your business appears on Google Search, Google Maps, and Google Shopping. Use the method outlined in our article on SEO content pruning to audit the content on your site.