12 Types of Content Marketing to Leverage for Success in 2023

Relying on just one type of content marketing means you’ll reach only those who consume that type of content. 12 Most Effective Content Marketing TypesBelow are the most effective forms of content marketing for businesses with an online presence. In fact, 55% of content marketers reported that short-form articles or long-form blog posts were among the top performers of all content types, according to Semrush’s State of Content Marketing 2023 Report. VideosVideo content is increasingly popular because it connects with an entirely different audience than traditional content marketing types. And as with most of the other forms of content marketing, you can repurpose blog content into newsletter content (and vice versa).