If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to help you level up your website’s performance. SEO Best Practices: Impact vs. Alt text is extremely helpful for Google Images -- if you want your images to rank there. Cover everything searchers want to knowGoogle wants to rank the best content for searchers, and that’s the content that covers everything they want to know.