Types of Marketing ChannelsThere are two overarching marketing channel definitions you should know:Digital marketing channels: These are your online avenues. According to Semrush’s State of Content Marketing: Global Report, 80% of marketers who have a documented strategy are “very successful” in content marketing. Further reading: You can learn more about content marketing strategies and the steps above in our guide: The Ultimate Guide to Content Marketing Strategy. Organize Your Social Media MarketingIt’s easy to follow what others do on social media. Plus, email marketing delivers a return on investment (ROI) of $36 for every dollar spent, making it indispensable for any serious online marketing strategy.