12 Keyword Types in SEO that Drive Traffic and Conversions

But to get this process going, you need to familiarize yourself with SEO keywords. Short-tail keywords are highly competitive, so it’s generally not advised to try ranking for them right away. And compared to short-tail keywords, long-tail keywords have higher conversion rates. There are five main keyword categories based on user intent:InformationalNavigationalCommercialTransactionalLocalLet’s review these types of SEO keywords in more detail. This will help you find a list of specific keyword types that are helping your competitors occupy top SERP positions.