12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. It’s a bit like Google Analytics but designed especially for measuring user behavior in SaaS products, mobile apps, and e-commerce platforms. While it isn’t exclusively an analytics tool, its distinctive advantage is its ability to unify these customer-centric teams, allowing them to collaborate. If your analytics tools give you data you’re not sure what to do about, ask ChatGPT.