12 Best PPC Tools for Research, Automation, and More

In this guide, we’ll discuss the best PPC tools for running successful ad campaigns. These PPC tools allow you to maximize the effectiveness of your Google PPC ads. It provides insight into your competitors’ ad keywords and ad copy. These insights can help you shape and refine your own PPC campaigns. Google Ads Keyword PlannerKeyword Planner is a free pay-per-click tool from Google Ads that generates keyword ideas based on the search term you enter.