Although Google is by far the most popular search engine, it’s certainly not the only search engine. In 2023, Bing shook things up by being the first mainstream search engine to introduce an AI-powered search assistant in its search results. Similarly to other newer search engines, You.com focuses on privacy and personalization of the search results. Search engines that do not track user data and put user privacy as their top priority include:DuckDuckGoBrave SearchNeevaYou.comStartpageSwisscowsThe market for privacy-oriented search engines is growing as more people become concerned about their online privacy. Search engine optimization (SEO) is a set of practices that help your website rank higher in search engine results.