A multi-domain global sporting goods enterprise experienced an impressive YoY traffic lift with an SEO strategy to support their growth goals. Challenge: Increase Search Visibility of Non-Branded KeywordsThe enterprise wanted to expand its reach and increase traffic from non-branded keywords to achieve its annual growth goals. This helped them move from data to execution much faster to help them achieve YOY growth. Results: Overall 115K YoY Traffic IncreaseHard work paid off for the sporting goods enterprise SEO team. Between October 2021 and November 2022, they saw the following results:A 115K YoY Organic Traffic Increase across their siteA 57K increase in organic traffic for non-brand termsA 27% increase in the number of unique pages rankingConclusionThe SEO team not only achieved their YoY traffic goals, but they also built a repeatable process within seoClarity to continue their success in the future.