Local marketing is any tactic a business uses to get local customers to shop at their store or use their services. When you think of local business marketing, you might imagine a billboard for a real estate agent or a bus stop bench with a lawyer’s photo on it. For example, local marketing for businesses may include a Facebook ad offering coupons for hair care products at the salon downtown. Google Business Profile (formerly called Google My Business) is arguably the most important business directory because it controls how your business appears in Google Search and Google Maps. Further reading: Local Business Listings: Top 30 Business Directories and Google Maps Marketing Tactics to Drive Local Business2.