Business-to-business (B2B) SEO is about more than just climbing rankings. In this niche where precision is key, the following B2B SEO tools will help you boost productivity, brand awareness, and conversion rates. Some of the best SEO tools to start with are Traffic Analytics, Keyword Magic, On Page SEO Checker, and Persona. On Page SEO CheckerSemrush’s On Page SEO Checker evaluates your content and suggests search-friendly improvements in real time. By creating accurate, in-depth personas in Semrush, you can tailor your SEO content to resonate with specific decision-makers online.