With Google Ads, he could pay to have our page appear at the top of the SERPs. In 2020, he ran an experiment where we spent around $1,200 on Google ads to promote our post on SEO statistics. It’s easy to pitch a marketing idea by saying your competitor is already doing it. I don’t think so—I think these companies were trying to have fun and be creative. Thanks to the Ahrefs marketing team and these marketers for helping:Any questions or comments?