101 Guide to Marketing Attribution

Download this whitepaper to deep-dive into:Why marketing attribution is importantThe types of marketing attributionChallenges of building an attribution modelRecommended approach to each challengeHow to get to value quickly with Snowplow’s Fractional Attribution Data Product AcceleratorEvery marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over ¼ of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.How do you make sure your marketing activities are delivering maximum return on investment?With accurate marketing attribution you can measure and subsequently optimize your campaign and advertising spend.