For example, say you only rank for 20 keywords, and you get all your organic traffic from these keywords. Keywords with Impressions in Google Search ConsoleYou might rank for keywords you haven’t written content for yet. GSC also lists out the queries (keywords) you rank for, which can help you spot areas of opportunity. Use the “Exclude keywords” filter to exclude keywords you already rank for and click “Apply.”Now, you have a list of keywords you don’t rank for. Using Semrush tools, you can discover new keywords, write content for those keywords, and monitor your rankings all in one place.