10 things we hate about Google Analytics 4

Google Analytics 4 hasn’t exactly got off to the best start with marketers. “It is the Windows Vista of Google Analytics, and all the cognoscenti are afraid to say publicly that it is garbage. Some of the features I use every day are missing or extremely complicated to find in GA4.”Get the daily newsletter search marketers rely on. "Marketers need to pause for a moment and think about what information is really useful and helpful - what they need to know." Alternatively, for free information and resources on how to use GA4, read the Google Analytics 4 account training guide and support guide