Links are also a key ranking factor for Google, so link building will always be an essential SEO skill that any SEO worth their salt needs to master. Continuing your professional development by attending leading industry conferences and taking relevant courses will allow you to develop your SEO skills further. There are also skill exchange websites where you can offer your SEO skills in return for something like website design or even singing lessons. Personal projectsBuilding your own websites and optimizing them yourself is a great way to improve your SEO skills. This is a great first step in gaining essential SEO skills.