10 simple steps to analyze your brand SERP and build an effective digital strategy

A brand SERP is the results Google serves when a user searches for your brand name. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”When you bake SEO into a brand’s existing digital strategy, you grow the brand SERP and the digital strategy in tandem – and dominate your niche. That means the brand SERP is your guide to what’s right and what’s wrong with the digital strategy. If you want more opportunities to improve a digital strategy, analyze the brand SERPs for “{Brand} reviews” and focus there too. A sustainable digital strategy for brandsThis article is a quick and simple overview of how a brand SERP identifies the key issues and prioritizes the different aspects of a holistic digital strategy for a brand over time.