Even unicorns from fast-growing regions, such as the U.S., UK, and India, struggle despite more branded traffic. Flawed SEO content strategyBefore investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. I’ve seen SaaS marketing or SEO teams excited about targeting to publish 40 to 60 articles a month. SaaS content can be repurposed, redistributed, or syndicated to ensure your efforts drive the expected results. SaaS SEO must be a careful and strategic investmentFor SaaS companies, focusing on performance marketing and outbound lead generation strategies is expected.