HTML meta tags have been called one of the most important aspects of SEO for quite a long time. Huh, just like meta tags are useless if the page itself is awful…Google’s John Mueller said that Google uses HTML meta tags to form SERP snippets, not for rankings. In this post, I’m sharing the top 10 HTML meta tags you need to know. Yet this may become a source of confusion for search engines: unless you indicate which URL you prefer to rank with, search engines may choose it for you. Heading Tags (H1-H6)Heading tags are HTML tags used to identify different sections of a page’s content and act as mini-titles for different parts.