Use clear and descriptive anchor textUsing clear and descriptive anchor text (a.k.a., link text) is fundamental for website accessibility. Here is an exercise I like to use to illustrate the importance of clear and descriptive anchor text. Match anchor text to user intentMatching anchor text to user intent is important for a straightforward browsing experience. “Anchor text is possibly the most important part of internal linking, so you need to do it properly. Final thoughtsThere are other internal linking best practices that could have been included (such as how to approach an HTML sitemap and Table of Contents).