10 Inspiring Experiential Marketing Examples (& Why They Work)

Experiential marketing invites consumers to interact directly with a brand to encourage brand awareness, action, and loyalty. Experiential marketing is also referred to as engagement marketing, XM marketing, or participation marketing. How Experiential Marketing Strengthens Your BrandExperiential marketing works because it’s an immersive experience. Here are 10 creative examples of experiential marketing to inspire your own marketing efforts. Experiential marketing can be a way to raise awareness of different aspects of your purpose and mission.