PPC

PPC Survey: AI top priority but concerning, Google Ads trust down

Apr 6, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the...

Search Ads 360: 3 best practices for advanced PPC marketers

Apr 1, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search...

A Guide to Paid Search Ads: Definition + How to Set up Campaigns

Mar 26, 2024

The main paid search ads platforms include:Google AdsBing AdsFacebook AdsInstagram AdsX (Twitter) AdsLinkedIn AdsPinterest AdsAmazon AdsWhy You Need Paid Search...

Why the exact match keyword type in PPC is still relevant today

Mar 19, 2024

Broad match has more learning capabilities than phrase or exact match. If broad match can do all these things, is...

Google Search Ads 360 gains retail media capabilities

Mar 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common...

Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success

Mar 15, 2024

Identify underlying drivers of your landing page performanceEmerging Ad FormatsSeamlessly build and manage customized and personalized experiencesRun a high-impact, high-velocity...

Meta announces major updates to Advantage+ and Shopping Ads

Mar 15, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions...

Google Marketing Platform launches new API with enhanced capabilities

Mar 12, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. With this update, organization details are now...

Embracing AI in Advertising: A Game Plan and Tools to Get Started

Mar 12, 2024

Crafting Your AI Advertising Game PlanIncorporating AI into your marketing strategy doesn’t have to be complicated. This plan should outline...

Microsoft unveils new tool to make cross-border advertising easier

Mar 8, 2024

The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled...