PPC

A Guide to Paid Search Ads: Definition + How to Set up Campaigns

2 days ago

The main paid search ads platforms include:Google AdsBing AdsFacebook AdsInstagram AdsX (Twitter) AdsLinkedIn AdsPinterest AdsAmazon AdsWhy You Need Paid Search...

Why the exact match keyword type in PPC is still relevant today

Mar 19, 2024

Broad match has more learning capabilities than phrase or exact match. If broad match can do all these things, is...

Google Search Ads 360 gains retail media capabilities

Mar 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common...

Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success

Mar 15, 2024

Identify underlying drivers of your landing page performanceEmerging Ad FormatsSeamlessly build and manage customized and personalized experiencesRun a high-impact, high-velocity...

Meta announces major updates to Advantage+ and Shopping Ads

Mar 15, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions...

Google Marketing Platform launches new API with enhanced capabilities

Mar 12, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. With this update, organization details are now...

Embracing AI in Advertising: A Game Plan and Tools to Get Started

Mar 12, 2024

Crafting Your AI Advertising Game PlanIncorporating AI into your marketing strategy doesn’t have to be complicated. This plan should outline...

Microsoft unveils new tool to make cross-border advertising easier

Mar 8, 2024

The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled...

Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success

Mar 7, 2024

Identify underlying drivers of your landing page performanceEmerging Ad FormatsSeamlessly build and manage customized and personalized experiencesRun a high-impact, high-velocity...

Google Ads Editor version 2.6 launches with 8 new features

Mar 5, 2024

Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to...