Job Description
Epsilon, the leader in Forrester's loyalty wave, is seeking a dynamic Senior
Director of Loyalty Strategy with a strong background in loyalty & CRM and the
ability to think strategically about how to guide and develop Epsilon's
loyalty products and solutions.
Key Responsibilities:
Lead the annual goal setting and objective planning process by working
with the broader loyalty team to identify and document top priorities to
Solidify Epsilon's top ranking from analysts for its loyalty technology and services
Differentiate Epsilon's loyalty offerings from competitors
Expand Epsilon's reach to new markets
Create a strategic vision for “what's next?” for loyalty at Epsilon
Track progress towards ongoing loyalty initiatives and communicate
progress to senior Epsilon leadership
Develop strategy for internal education and training about loyalty for
Epsilon's sales and customer partner teams
Act as a conduit between product, sales, and marketing teams to ensure
that client-facing sales and product materials are up to date and
effective
Stay abreast of developing market and loyalty trends and work with Epsilon
Marketing to prepare responses to these trends:
Develop ongoing points of view about loyalty trends
Create marketing materials to capitalize on trends and communicate Epsilon's POV
Propose new loyalty functionality and offerings to address loyalty trends
Increase market awareness of Epsilon's loyalty offerings by
Working with Epsilon Marketing to create original thought leadership content
Attending and speaking at Epsilon-sponsored loyalty events and conferences
Identifying new opportunities to generate market awareness
Conduct planning and research to support development of new features and
services for Epsilon's loyalty offerings
Organize go-to-market strategy for Epsilon's various loyalty solutions,
including packaging and promotion of these products
Expected Outcomes
Directly contribute to loyalty revenue goals by creating increased
awareness utility, and value of Epsilon loyalty offerings
Desired Competency Expertise:
Able to synthesize multiple inputs to create both immediate and long-term
strategy for loyalty business development
Strong communication and presentation skills
Technical understanding of marketing automation, customer data
collection/usage, mobile, and other customer-related technologies
Comfort level presenting to prospects, clients, and Epsilon leadership
Able to collect and organize inputs from a wide variety of loyalty team
members
Stays apprised of loyalty, CRM, and retail industry challenges, best
practices, activities, and trends
Basic understanding financial measurement, including P&L, ROI, etc.
Able to organize and lead product idea generation and development
Works efficiently with a wide variety of loyalty team members (marketing,
finance, technology, product, sales, etc.)
Able to organize and manage multiple ongoing projects
Willing to travel, minimally
Experience & Education:
A minimum of 7 years of relevant professional experience
Experience in marketing operations, omni-channel marketing
Experience designing, building and leading loyalty programs
MBA, or undergraduate with relevant business experience, preferred
Additional Information
When you're one of us, you get to run with the best. For decades, we've
been helping marketers from the world's top brands personalize experiences for
millions of people with our cutting-edge technology, solutions and services.
Epsilon's best-in-class identity gives brands a clear, privacy-safe view of
their customers, which they can use across our suite of digital media,
messaging and loyalty solutions. We process 400+ billion consumer actions each
day and hold many patents of proprietary technology, including real-time
modeling languages and consumer privacy advancements. Thanks to the work of
every employee, Epsilon has been consistently recognized as industry-leading
by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe,
Epsilon is a global company with more than 8,000 employees around the world.
Check out a few of these resources to learn more about what makes Epsilon so
EPIC:
Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the
world, and we believe in rewarding them accordingly. If you work here, expect
competitive pay, comprehensive health coverage, and endless opportunities to
advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to
discriminate against any applicant or employee based on actual or perceived
race, age, sex or gender (including pregnancy), marital status, national
origin, ancestry, citizenship status, mental or physical disability, religion,
creed, color, sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law. Epsilon
also prohibits harassment of applicants and employees based on any of these
protected categories.
Epsilon will provide accommodations to applicants needing accommodations to
complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for
employment qualified applicants with criminal histories in a manner consistent
with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and
San Francisco Police Code Sections 4901-4919, commonly referred to as the San
Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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