We're seeking qualified candidates for a full-time Public Relations Senior
Account Executive position within our Washington, DC office. As a Sr. Account
Executive, you'll work with REQ's Public Relations team to deliver top results
to our clients.
We build brands online, and we're proud to work with some of the best
technology and consumer brands, non-profits, advocacy groups, small
businesses, associations, and influential people. Our diverse client base
means a variety of fascinating challenges and learning experiences for you.
Expect stimulating projects, educational opportunities, involvement in
strategy, and a fun team that values your contributions.
At REQ, we'd like to think everyone is looking for an opportunity where they
can feel empowered, contribute real results and grow their skills and smarts
every day. In this role, we try to provide just that.
No day is ever the same. Senior Account Executives work on multiple client
accounts and learn directly from REQ's PR team's more senior staff. From the
start, Senior Account Executives work closely with their clients on a daily
basis and contribute to integrated communications programs in meaningful ways,
including client relations, media and analyst relations, digital marketing,
industry research, writing, content creation, and tracking and measuring
account activities and results. Whether our team is helping an established
company differentiate its story or launching an unknown startup, our work is
customized to each client and always interesting.
Responsibilities:
Understand the top business objectives of assigned clients.
Exhibit comprehension of the technology and business issues connected to
assigned accounts.
Track, understand, and brief team members on external issues and events
facing the client, including those of competitors.
Present a steady stream of creative ideas to account teams and clients to
keep accounts fresh.
Ability to secure media placements for press releases, editorial calendar
opportunities, and proactive pitches.
Formulate pitch strategies and produce media communications (releases,
pitches, etc.) that demonstrate comprehension of client messages,
business, and technology content, and salient news angles.
Manage the creation of targeted media lists and speaking and awards
databases.
Manage the weekly client report ensuring timeliness and accuracy.
Have a clear understanding of the informational needs of reporters and how
to shape client stories to speak to those needs.
Understand the process of developing long-term relationships with
reporters and influencers.
Exhibit a broad knowledge of relevant reporters, publications and opinion
influencers related to core accounts.
Understand and use social media for business including blogging and social
networks.
Demonstrate a working knowledge of key publication formats and deadlines.
Strong knowledge of and experience with social media, community building,
and inbound marketing.
Possess excellent writing skills. Can tackle in-depth topics and write
succinctly, efficiently, and with impact.
Demonstrate a mastery of client relations in approach, tone and
professionalism. Be able to counsel clients with confidence around areas
of account ownership (e.g. speaking and awards).
Understand when to escalate issues (or potential issues) to the account
lead.
Serve as a strong second on accounts and manage client relations in the
account lead's absence.
Confidently participate in kick-off and in-person client meetings.
Understand the infrastructure of the agency, including, but not limited
to: workflow planning and PR plans.
Develop mastery of REQs tools and take primary responsibility for using
these tools (timekeeping, media databases, etc.).
Regularly network, representing REQ the PR and tech communities.
Qualifications:
A four-year college degree is mandatory.
3-5 years of direct public relations, journalism or marketing work
experience or relevant internships.
Excellent written and oral communication skills.
Interest in the technology industry with digital marketing/social media
know-how.
Knowledge about social media platforms.
Exceptional organization and project management skills.
Ability to multi-task, prioritize and meet deadlines.
Initiative to ask questions, pick up the phone, take action and think
ahead.
Ability to thrive under pressure with minimal direct supervision and adapt
to changing priorities quickly.
Creative, solutions-oriented thinker with the capacity to approach
problems from multiple perspectives.
Proficiency in MS Word, Excel, and PowerPoint.
DC metro area candidates only.
No contractors or recruiters, please.
REQ is an equal opportunity employer and seeks qualified candidates regardless
of race, religion, gender, sexual orientation, disability, national origin, or
age.