Senior Paid Media Strategist

Directive Consulting
June 11, 2023
Contact:N/A
Offerd Salary:Negotiation
Location:N/A
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Contract Type:Other
Working Time:Negotigation
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Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy services to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

We've experienced hyper-growth over the last year and have remained true to our culture of, the best idea wins. We're future-focused and are looking for others with a growth mindset to join our evolving teams!

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Account Strategist works directly with our enterprise clients and runs points on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities
 Oversee and lead a collection of accounts
 Serve as direct support to client contacts 
 Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic 
 Drive referrals via client relationships and professional network 
 Build strategies for clients each quarter 
 Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels 
 Deeply understand client positioning and unique value propositions 
 Confirm lead routing is accurate within a CRM 
 Understand the value of Programmatic campaigns 
 Work directly with the Internship Program Manager to ensure a high level of work quality 
 Responsible for personal productivity and utilization 
 Work directly with Associate Director to ensure internal and client goals are being achieved
What You Offer:
 4+ years experience at a paid media agency (bonus for B2B) 
 Deep expertise across search and social (programmatic is a bonus) 
 Experience managing B2B businesses Ability to drive results and measure via OCT 
 Proven and measurable success with mid-market or enterprise accounts 
 A unique perspective on how to drive value for SaaS 
 Ability to translate and articulate strategy and tell stories with data 
 Equal parts competitive and curious; you're a true problem solver 
 You live on the cutting edge of the industry, always looking for opportunities to grow and share 
 Ability to organize, prioritize and manage multiple projects simultaneously 
 You're quality-obsessed and have not lost your soul for advertising
What Success Looks Like:
 You encompass our core values through every interaction; internally and externally 
 Effectively manage approximately five mid-tier and enterprise accounts 
 Meet and exceed department level OKRs, such as client growth and goal attainment 
 Build client trust and relationships that create consistent renewals 
 Cross-sell services that align with client goals and objectives 
 Clearly communicate results with client point of contact and executives 
 Exceptional decision making, as it relates to strategic direction for accounts

What we offer:

- Fully remote work environment

- Transparency and Humanity: No employee at Directive makes less than a living wage

- Premium Medical, Dental, Illness/Disability, Life Insurance plans

- Unlimited Paid Time Off and your Birthday as a Day-Off!

- Office closed between December 24 and January 1 for our annual rest & reflect week

- Company provided laptop (MacBook or Windows) + ergo/home office budget

- Paid parental leave

- On-Demand and facilitator lead learning, training and development

- Company social and team-building events (virtual & in-person)

& more!

Work Environment Requirements

For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

About Us:

Directive does exceptional performance marketing for software brands that share our values. We redefine the global standard for how marketers work, live, and grow. Our goal is to empower and focus so much on our people that our clients consequently get better results.

At Directive, one of our core values is to put people first. We want to stick to our values and commit to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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